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The first logo concept by Jello was the one above. I suppose all of the time spent working on the assets made us realize that we could go grander, something more eye-catching and less… bland? So, we set out to make new variants of a logo, this time designed by Jello. Well believe it or not, we decided that this logo wasn’t the one we wanted to pursue after all. Eventually the logo was nearly complete, I would say about 95% close to completion, can you believe it? So you’re probably asking yourself, “Well, why was it scrapped? What happened?” It was at this point that we also wanted this logo to be animated, as animated logos in the Toontown community were common, and looked pleasing. The logo was styled differently from most Toontown private server logos, being shaded differently and having a more stylized vision to fit our game. Progress on this logo was going good! Although it was slow due to factors such as my personal life and schoolwork overflow, it was still being put together week by week, with the assets for it being completed every few weeks. I set out to make the assets for this new logo a few days after I revealed the sketch. It seemed perfect in my eyes, and to the rest of the team as well. Other elements like the jellybeans on the middle ice cream, the cherry, which eventually became the “O” in “Operation” itself, and the “O” in “Storm” being a cog gear like the original Toontown Online logo were all things I thought would help the logo have a bit of charm.

What sparked my interest in putting this specific ice cream design as the background element was the fact that our original mini logo/icon was an ice cream cone with a similar structure a strawberry ice cream on the left, vanilla in the middle, and a chocolate ice cream on the right. I was interested in putting a unique take on the logo’s formatting, but it wasn’t quite what we were looking for and everyone was encouraged to put their ideas up. Sebastian here, this was a rough sketch I came up with for the logo.

Ultimately we settled on the design we have now, but I’d like to show our design process and the steps we took to get to that point. As a result, many concepts for this new logo were made, as you would expect. Hello! I’m Boosor, a texture and 2D artist for the game, and the one responsible for creating the assets for our new logo based off of the sketch made by Jello, another talented 2D artist.Īs part of our new and improved future visions for Toontown Operation: Dessert Storm, we ultimately decided that a new logo was a necessity to represent the new direction the project was going in. It’s here that I would like to introduce him properly, so take it away Boosor! Inevitably, I established that if such a project were to be attempted, that it should be spearheaded by either myself or the 2D Artist Boosor. I was again dismissive of this, but with a more open mind this time. 2D and 3D Animator Gigs proposed that she would create our new logo. “Do we really need a new logo?” Discussion stopped there for the time, but on Thanksgiving of that year, the push began again, and a lot harder.

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We were planning out a worklist for the Back From The Dead update when our then composer (now Music Director), Flair, told us we needed a new logo. The first mention of a new logo, as far as I am aware of, was the 26th of August last year. I’m going to begin with the centerpiece of our reveal on the 26th, our brand new logo.Īh… what isn’t there to say about the new logo? I’ll begin at the start.

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I’m sure a lot of you have questions (which you are free to leave under this post in the comments) and I’m here to give you answers.

So with that being said, let’s talk about the current direction development is going in right now. A lot has changed since then, and I sincerely thank all of you who have offered your time and feedback for the betterment of our project. Around three years ago, I took over as the Creative Director and started rebuilding the team from the ground up.

If you’ve seen a blue cat named Kingfish running around, or interacted with us on social media, that’s me. It’s safe to say we’re finally back on the road, so let’s do some catching up, shall we? My name is Sebastian, I am the Creative Director for Operation: Dessert Storm. Long time no see, eh? We’ve been hard at work on the upcoming codenamed “MISC” update, so things got a little dusty around here. Our brand new logo, after seven long years.

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